How to Use #NationalBiscuitDay for Social Media Content
#NationalBiscuitDay falls on May 29 each year, and it’s one of those food holidays that practically writes its own content. Here’s the thing that makes this hashtag especially fun - the word “biscuit” means completely different things depending on where you are. In America, a biscuit is a fluffy, buttery bread roll served with gravy or fried chicken. In the UK and most of the world, a biscuit is what Americans would call a cookie or cracker. That cultural split alone gives you endless angles to work with.
Why This Hashtag Works
Food content already performs well across every platform, but #NationalBiscuitDay has a built-in hook that generic food holidays don’t. The American vs. British biscuit debate sparks genuine conversation. People love weighing in, and that means comments, shares, and stitches. The hashtag also spans multiple niches - baking, comfort food, Southern cooking, British tea culture, restaurant reviews, and even travel content. Whether you’re a home cook or a brand, there’s room for you here.
Content Ideas by Platform
Instagram: A carousel post comparing American biscuits and British biscuits side by side works incredibly well. Show the ingredients, the process, and the finished product for each. You could also do a Reel touring your favorite local bakery or showcasing regional styles - Southern buttermilk biscuits, flaky drop biscuits, angel biscuits made with yeast. Overhead shots of biscuit sandwiches loaded with egg, cheese, and bacon tend to stop the scroll fast.
TikTok: The “biscuit debate” format is perfect here. Film yourself showing both versions and ask your audience to pick a side. Taste test videos where an American tries British digestives or a Brit tries biscuits and gravy get tons of engagement. Recipe videos also do well - a 60-second buttermilk biscuit tutorial or a shortbread cookie recipe with a satisfying crumb shot at the end.
X (Twitter): Run a poll asking “When you hear biscuit, do you think of a fluffy bread roll or a cookie?” and watch the replies roll in. Share a hot take about the best biscuit chain or the correct way to eat a biscuit. Quote-tweet food photos from bakeries and restaurants celebrating the day. Keep it conversational and opinionated - that’s what gets traction here.
LinkedIn: If you’re in the food industry, this is a chance to highlight your brand story. A bakery owner could share what biscuits mean to their family or business. Restaurant marketers can post about how seasonal menu items tied to food holidays drive foot traffic. Even outside food, you can use the cultural difference angle to talk about how the same word means different things in different markets - a subtle lesson in knowing your audience.
Best Hashtag Pairings
Combine #NationalBiscuitDay with #BiscuitDay for broader reach. Add niche tags like #SouthernCooking, #BiscuitsAndGravy, #HomeBaking, #BritishBiscuits, or #ComfortFood depending on your angle. For recipe content, include #FoodTok or #BakingFromScratch. And don’t forget #FoodHoliday to tap into the community of people who post for every food celebration on the calendar.
Timing and Strategy
Start posting the morning of May 29 to catch early engagement. But you can also build anticipation with a “biscuit countdown” post the day before or share a throwback biscuit photo. Posting between 11 a.m. and 1 p.m. local time works well since people are thinking about food around lunch. If you’re a brand, consider a limited-time biscuit offer and promote it with the hashtag - it gives followers a reason to act, not just scroll past.
