What Is #NewBeersEve?
#NewBeersEve and #AlmostNationalBeerDay both celebrate April 6th - the eve of National Beer Day. Back in 1933, the Cullen-Harrison Act went into effect on April 7th, making it legal to sell beer again after Prohibition. So April 6th became the unofficial countdown to that historic moment. People lined up outside breweries and bars the night before, waiting to buy their first legal beer in over a decade.
Today, #NewBeersEve is a fun social media holiday for beer lovers, breweries, bars, and anyone who enjoys craft beverages. It is a perfect excuse to try something new, share your favorite brews, and connect with a community that genuinely loves good beer.
How to Use #NewBeersEve and #AlmostNationalBeerDay
These hashtags work best on April 6th, but you can start building anticipation a day or two early. Here is how to get the most out of them:
- Beer recommendations - Share your top picks for the occasion. People love discovering new brews through personal recommendations rather than ads.
- Brewery spotlights - Highlight a local or craft brewery. Tag them in your post for extra visibility and potential reshares.
- Pairing posts - Show off beer-and-food pairings. A good photo of a craft beer next to a plate of tacos will always get engagement.
- History content - The Prohibition backstory is genuinely interesting. A quick "did you know" post about the Cullen-Harrison Act stands out from the typical beer selfie.
- Countdown content - Build anticipation with "one more day until National Beer Day" energy. Works especially well in Stories and Reels.
Best Platforms for Beer Day Content
Instagram is the go-to for beer content. The visual nature of the platform means great photography of pints, flights, and tap handles performs really well. Use a mix of hashtags - pair #NewBeersEve with broader tags like #CraftBeer #BeerLovers and #BeerPhotography to reach beyond the holiday crowd.
TikTok is perfect for brewery tours, taste tests, and ranking videos. "Trying 5 beers I have never had before" is a simple format that works every time. The algorithm favors niche content like this.
Twitter/X is where the beer community gets conversational. Hot takes about beer styles, brewery recommendations, and Prohibition history threads all do well here.
Content Ideas for Brands and Creators
- Run a poll asking followers to pick between two beers - the winner gets featured on National Beer Day
- Share the story behind your favorite beer or the first craft beer you ever tried
- Create a "Beer Day starter pack" meme or carousel
- Film a blind taste test with friends or coworkers
- If you are a brewery, tease a special release or event for April 7th
- Post a flat lay of everything you need for the perfect beer night
Related Hashtags to Pair With
Stack these alongside #NewBeersEve and #AlmostNationalBeerDay for maximum reach:
- #NationalBeerDay - the main event on April 7th
- #CraftBeer - always active, millions of posts
- #BeerLovers - broad community tag
- #Brewery - great for location-based discovery
- #BeerTasting - works well with review and pairing content
- #DrinkLocal - appeals to the shop-local crowd
- #BeerPhotography - niche but engaged audience
- #BreweryLife - behind-the-scenes content from brewers
Tips for Standing Out
Beer content is everywhere on social media, so the key is personality. Do not just post a photo of a pint glass with "#NewBeersEve" - tell a story. Why this beer? What is special about it? Who are you sharing it with? The posts that perform best are the ones where you can feel the person behind the camera actually cares about what they are drinking.
Also, timing matters. Post in the late afternoon or evening on April 6th when people are thinking about their plans. If you are building anticipation, a morning post works too - "Tonight is the night" energy resonates on Stories and short-form video.
