#GroundhogDay
Will the groundhog see his shadow? Six more weeks of winter or early spring?
What Does #GroundhogDay Mean?
The #GroundhogDay and #PunxsutawneyPhil hashtags trend every February 2nd as the nation watches a groundhog predict the weather. According to tradition, if the groundhog sees his shadow when he emerges from his burrow, there will be six more weeks of winter. If he does not, spring will come early. Punxsutawney Phil, the famous groundhog in Pennsylvania, has been making his prediction since 1887. While the scientific accuracy is questionable, the tradition is beloved, fun, and generates massive engagement every year.
How to Use #GroundhogDay
Use #GroundhogDay or #PunxsutawneyPhil to share your reaction to the prediction, post memes about the forecast, or create content about the tradition. Weather-related businesses, outdoor brands, and travel companies can tie in their content. The movie Groundhog Day with Bill Murray also generates related content and references. Pair with #WillHeOrWontHe, #SpringIsComing, #SixMoreWeeks, or #February for timely engagement.
