#SenseOfSmell

#SenseOfSmellDay

Take a moment to show some gratitude to your sense of smell, its easy to take for granted.

Last Saturday of April

What Does #SenseOfSmell Mean?

National Sense of Smell Day falls on the last Saturday of April and asks people to stop and literally smell the roses. Our sense of smell is deeply connected to memory and emotion - a single scent can transport you back decades. The day was created by the Sense of Smell Institute, which is part of the fragrance industry, but it has taken on broader meaning around appreciating this often-overlooked sense.

How to Use #SenseOfSmell

Post about a scent that triggers a strong memory for you or share your favorite perfume, candle, or food aroma. Fragrance brands and candle makers should definitely use this hashtag. Asking followers about their favorite smells makes for a highly engaging conversation starter.